Qualified through a Bachelor’s Degree in Professional Communications, ten years in the storytelling space including producing television, editing online magazine content, creating podcasts, and bringing the Rise documentary to life, all brought home with that special sauce “superpower” of an uncontainable urge to correct your grammar.

But now she’s coming back home to the medium that has been the thread through it all: the written word.

As Chief Content Goddess at Pickford Media, Zoe was constantly on the search for better ways of telling the stories of business owners and entrepreneurs, building their resource libraries and creating traction with organic website traffic through blogs optimised for search engines like Google (otherwise known as writing the content your audience is actively looking for, and doing the technical back end that makes your content more likely to appear on that sweet, sweet first page).

Most entrepreneurs went into this process believing they didn’t know what to write, didn’t know how to write, and simply didn’t have the capacity to stare at the proverbial blank page – even if they knew the importance of having this content.

And so, we learnt how to work together as a team, finding the best ways to fit content creation into busy professionals’ schedules in ways that worked for them.

I take what you say and write what you mean, in your voice, grammatically correct, and if necessary, optimised for the web. (We’re talking keywords, correctly formatted headings, taking advantage of the ‘F’ style of reading, and so on.)